Yahoo AdTech DSP Reviews & Product Details

I appreciate that Yahoo AdTech DSP gives access to premium inventory combined with strong audience data and targeting options. The DSP's reporting and optimization tools work especially well, providing campaign insights that are clear and actionable. The overall performance management feels reliable. Setting up Yahoo AdTech DSP was very easy with clear steps for account configuration and campaign setup. Although there was a slight learning curve due to the platform's depth, the onboarding support and documentation made the process smooth. Review collected by and hosted on G2.com.

The platform is strong overall, but some areas could be improved. The interface can feel complex at times with multiple settings and menus that aren't always intuitive for new users. Simplifying navigation, improving labeling, and offering more in-platform guidance or tooltips for advanced features would make workflows faster and reduce the learning curve. Review collected by and hosted on G2.com.

The ease of programming campaigns, the efficiency of the setup process, and the breadth of available studies stand out to me. Review collected by and hosted on G2.com.

The user interface could be more user-friendly and easier to navigate. Review collected by and hosted on G2.com.

1. Unified Platform Experience:

I appreciate the unified buying experience Yahoo AdTech DSP offers, combining premium inventory, advanced targeting, and performance tracking in one place.

2.Advanced Audience Targeting:

Its robust audience targeting capabilities—powered by Verizon Media data—enable precise segmentation based on user behavior, location, and interests.

3. Ease of Use:

The user interface is intuitive and clean, making campaign setup, tracking, and reporting much easier compared to some other DSPs. Review collected by and hosted on G2.com.

1.Reporting Delays:

Reporting isn't always real-time, and there can be delays in accessing full performance data—particularly for CTV and video campaigns.

2. Creative Approval Delays:

Creative review and approval processes can sometimes take longer than expected, which affects launch timelines. Review collected by and hosted on G2.com.

Support team is very prompt and informational. Review collected by and hosted on G2.com.

Not much to dislike, perhaps some teams are fragmented and need to communicate more with each other. Review collected by and hosted on G2.com.

th UI and UX stands out with additional benefit of working with yahoo properties Review collected by and hosted on G2.com.

The performance is not the best all-time especially with the dashboard during data retrieval Review collected by and hosted on G2.com.

The campaign performance and ease of use if great and also the ability to track conversions nad reporting make a go to platfrom Review collected by and hosted on G2.com.

The cost is a bit high and the Yahoo bots that check the creatives regularly for quality and policy caused issues with clients in the past.

Like Hotjar detects it as bot traffic and are not happy about it Review collected by and hosted on G2.com.

Easy to look through on the same page for ads Review collected by and hosted on G2.com.

In metrics, the budge is not displayed on the Advertisers colums. Review collected by and hosted on G2.com.

Easy to set up and use. UI is straightforward to navigate with multiple shortcuts and previews. Customer support is friendly and they have some good ideas on how to optimize campaigns. Review collected by and hosted on G2.com.

Having to log in every day, with the 2-factor auth. Random crashes, reports sometimes take a while. Not having the option to create overlapping segments. Review collected by and hosted on G2.com.

Verizon Media DSP is very user-friendly, has very little UI latency and is good for analytics purposes. Review collected by and hosted on G2.com.

Verizon Media DSP is sometimes laggy and takes a lot of time to fetch the required the data from reporting dashboard. Review collected by and hosted on G2.com.

The platform is really smooth to work on because of it easy go UI and also the options you get to target audience on it and navigation is super easy. Review collected by and hosted on G2.com.

We have to target the audience at all the line item levels which is time consuming. It would be really great if we can target at the campaign leave where it gets applied to all the line items, which could really save time. Review collected by and hosted on G2.com.